3 of 7: Andy Learns to Listen — Finding the Real Signal in Feedback

Meet Andy — a recent college grad with big ambitions.
Fueled by fresh ideas and a frustration with how most companies handle user feedback, Andy set out to change the game. This is the story of how he turned that mission into a real product — one insight, one iteration, and one mistake at a time.

Talk less. Listen more.

After two MVP flops, Andy realized he needed to step out of his office and into users' lives. He conducted 12 customer interviews using the Jobs To Be Done framework.

Common Questions He Asked:

• “Tell me about the last time you collected customer feedback.”

• “What tools did you use?”

• “What was frustrating about that?”

• “What would an ideal solution look like?”

Key Themes That Emerged:

• People didn’t want more feedback. They wanted better decisions from feedback.

• They needed automated insights, not raw data.

• Time to results was the pain point, not data collection.

Andy learned that his users weren’t techies. They were overwhelmed business owners looking for clear answers.

Tools Used:

• Otter.ai to transcribe calls

• Miro for affinity diagramming

• Notion for synthesizing quotes and themes

Lesson: Let the user shape your MVP. Your job is to interpret the data, not impose your assumptions.

Quote Andy Lived By: “Fall in love with the problem, not your solution.” — Uri Levine

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