Product-Market Fit Analysis
The Problem
No matter how well funded, startups that don't achieve PMF eventually run out of runway. It is critically vital to achieve PMF to create net positive revenue and scale. We help startups collect, interpret, and act on real customer feedback so you know whether your product is working, where it's failing, and what to fix.
What We Deliver
- In-depth PMF readiness audit (team,
metrics, and testing capacity) - Review of customer feedback loops
(formal & informal) - PMF scoring system based on behavior, not just NPS
- Gap analysis: what's missing between
your product and your target market - Custom feedback form design + usability optimization
- Feature iteration planning based on PMF signals
- Go-to-market testing scenarios for
improving user fit - Clear PMF milestone map with team
assignments
How We Do It
Following your free strategy session, we build a personalized PMF action plan tailored to your product’s maturity, team capacity, and feedback pipeline. You’ll know exactly where you are in the PMF journey and what to test next.
Frequently Asked Questions
- What happens after our strategy session?
You’ll get a PMF roadmap plan with a monthly subscription identifying gaps in your learning, priority experiments to run, and milestone checkpoints to track progress.
- How do you assess product-market fit?
We measure PMF using behavioral signals (usage patterns, retention triggers, conversion metrics), not just surveys or anecdotes.
- Do you improve or build feedback loops?
Yes. We help you structure surveys, build feedback forms, and implement systems for continuous learning from users.
- How does the subscription work for PMF services?
Each month you get a set amount of expert time for reviewing your metrics, designing PMF experiments, and adjusting product direction. Plans start at 5 hours/month and scale with your needs.
- Is there a minimum commitment?
No. All plans are monthly with no lock-in. We recommend a 2–3 month engagement for meaningful PMF progress, but you're in control.