From Idea to Impact – Smartware Advisors Delivers Product Success
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CASE STUDIES
The Fall of Proteus Digital Health
Proteus Digital Health, founded in 2001, sought to pioneer the field of digital medicine with its innovative ingestible sensors that could track patient medication adherence. The company raised over $500 million in funding and partnered with major pharmaceutical companies, promising to revolutionize healthcare by addressing the critical issue...
LEARN MOREThe Rise and Fall of QuiBI Streaming Service
Quibi (short for “quick bites”) was a mobile-first streaming platform launched in April 2020. Founded by Hollywood veteran Jeffrey Katzenberg and former HP CEO Meg Whitman, Quibi aimed to revolutionize content consumption by offering short, high-quality videos tailored for on-the-go viewing. Despite raising nearly $2 billion in funding and enlisting top-tier talent...
LEARN MORELytro – Misunderstanding Customer Needs
Lytro was founded in 2006 by Ren Ng, a Stanford Ph.D. graduate, with the vision of revolutionizing photography through light-field technology. This technology allowed users to refocus images after capturing them, offering a novel approach to image composition. Despite raising over $200 million in venture funding and pioneering an impressive computational photography
LEARN MOREBlog posts
Not a Developer? You Can Still Be a Great PM
Why communication, curiosity, and clarity beat coding skills every time. If you’ve ever hesitated to apply for a product management role—or doubted your value in the room—because you don’t know ho...
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Are You a Feature Factory or a Problem Solver?
How to shift from shipping noise to delivering real product value. We’ve all been there. The roadmap is packed. Releases are happening weekly. Features are flying out the door. 🚀 You’re shipping f...
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Stop Treating Your Product Roadmap Like a Contract
Why flexible, outcome-driven roadmaps beat rigid timelines every time. If you've ever had a stakeholder say, “But the roadmap says this will launch in Q2!”you’ve felt the tension between planning...
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