From Idea to Impact – Smartware Advisors Delivers Product Success
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CASE STUDIES
The Fall of Proteus Digital Health
Proteus Digital Health, founded in 2001, sought to pioneer the field of digital medicine with its innovative ingestible sensors that could track patient medication adherence. The company raised over $500 million in funding and partnered with major pharmaceutical companies, promising to revolutionize healthcare by addressing the critical issue...
LEARN MOREThe Rise and Fall of QuiBI Streaming Service
Quibi (short for “quick bites”) was a mobile-first streaming platform launched in April 2020. Founded by Hollywood veteran Jeffrey Katzenberg and former HP CEO Meg Whitman, Quibi aimed to revolutionize content consumption by offering short, high-quality videos tailored for on-the-go viewing. Despite raising nearly $2 billion in funding and enlisting top-tier talent...
LEARN MORELytro – Misunderstanding Customer Needs
Lytro was founded in 2006 by Ren Ng, a Stanford Ph.D. graduate, with the vision of revolutionizing photography through light-field technology. This technology allowed users to refocus images after capturing them, offering a novel approach to image composition. Despite raising over $200 million in venture funding and pioneering an impressive computational photography
LEARN MOREBlog posts
The MVP Is Not a Half-Baked First Draft
🚀 Redefining Minimum Viable Product the smart way.Myth: MVP means low-effort, low-quality.Reality: MVP means maximum learning with minimum waste. Somewhere along the way, MVP got a bad reputation....
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Drowning in Data? Here’s How Smart PMs Use It
Why data should inform—not dominate—your product decisions. You’ve got dashboards, charts, event tracking, NPS scores, funnel breakdowns, and real-time metrics blinking at you. 📊 More data than yo...
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Customers Don’t Always Know What They Want (But You Still Need to Listen)
👂 How to extract actionable insight from fuzzy feedback.Myth: Just build what customers ask for.Reality: Dig deeper to understand the real problem. You just got off a call with a customer who said...
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